We’re gearing up for one of the most exciting weekends in racing as Broadstreet Infamous proudly joins forces with the NASCAR Craftsman Truck Series team TRICON Garage. We’ll be an associate sponsor for the No. 15 Toyota Tundra, driven by the talented Tanner Gray, in the race at Homestead-Miami Speedway this Saturday, October 26. This partnership marks another milestone for our Georgia-based whiskey brand as we continue to grow and bring our American-made spirits to new audiences.
A Shared Passion for Craftsmanship
At Broadstreet Infamous, we believe that quality craftsmanship is at the heart of what we do, whether it’s creating fine spirits or supporting the teams that race with everything they’ve got. “We’re proud to continue our partnership with the TRICON Garage team and driver Tanner Gray at the Miami race,” says Chris Roberts, our VP of Media and Advertising. “TRICON exemplifies success and commitment to the sport, and we feel a deep connection to their passion, as it reflects our own values in whiskey-making.” For this race, we’re going bigger than ever, securing the entire truck bed for our sponsorship — a first for us! It’s an exciting opportunity to create high-impact visibility for our brand, and we’re thrilled to bring you along for the ride with some fresh content straight from the track.
VIP Coverage and Special Guests
We’re also excited to announce that Cori Yarckin, our VP of Entertainment and a popular social media influencer, will be at the race with VIP access. Cori, who you may know as the courtside voice of the Orlando Magic or the host of NFL End Zone in the UK, will be creating lifestyle content from the heart of the action. Expect behind-the-scenes interviews with race teams, fans, and our Broadstreet Infamous crew, giving you an exclusive peek at race day!
More Than Just Racing: Supporting Community and Charity
As part of our sponsorship, we’re proud to shine a light on causes that mean the world to us. You’ll spot the logo of The Lovely Project, a nonprofit dedicated to empowering young women, prominently displayed on the truck bed. This organization is all about helping girls discover their value, voice, and valor, and we’re honored to support their mission.
On the opposite side of the truck, we’re also featuring the logo of our beloved hometown, Greensboro, Georgia. We’re so proud of our distillery’s roots in this charming Southern town, and we hope to encourage NASCAR fans to come visit and experience what makes Greensboro so special.
And of course, the truck will also showcase two of our upcoming releases: Prohibition Proof Bourbon Whiskey (109 proof) and our Legacy Series Bourbon Whiskey (92 proof). We can’t wait for you to try them!
Looking Back and Moving Forward
This isn’t our first lap around the NASCAR track. We’ve been honored to sponsor the No. 15 team at both Bristol and Daytona in the past. In Daytona, Tanner Gray made an impressive showing, qualifying 12th and finishing 15th, with some thrilling lead laps along the way.
“As our company grows, so do our sponsorships,” says CEO Lorenze Tremonti. “This Homestead-Miami Speedway sponsorship is our biggest yet. We believe NASCAR fans will appreciate our American-made, high-quality spirits, and we’re confident this race will help take our brand to the next level. If you’re at the race, come find us or Cori Yarckin around the track — we’d love to say hello!”
We’ve been preparing all year for this moment, and we’re beyond excited to share the experience with our fans. Make sure to tune in to the race this Saturday at noon and follow along for live updates and content!
