Hey Racing Fans!

We’re thrilled to announce that Broadstreet Infamous will be an associate-level sponsor in the NASCAR Craftsman Truck Series race at Daytona International Speedway on February 16. We’re proud to support the No. 15 Toyota Tundra driven by Tanner Gray for the championship team TRICON Garage.

Building on Last Season’s Success

Last season, our expectations were exceeded as our logo was prominently featured during the race, broadcast live on FS1. This exposure significantly boosted our brand’s growth and fundraising efforts. Chris Roberts, our VP of Media and Advertising, shared, “The opportunity to team up with TRICON Garage at Daytona 2024 is an exciting next step. We believe NASCAR fans will enjoy our products, and we look forward to growing our relationship with the team and NASCAR.”

National Coverage Impact

Our previous sponsorship brought immense value. According to Nielsen Media Research, an estimated 377,000 people watched the Bristol race on FS1, with another 213,000 tuning in online.

Looking Ahead to Daytona

Lorenze Tremonti, our CEO, expressed his enthusiasm, “We’re excited to support Tanner Gray again at Daytona. Last September in Bristol, we received a lot of direct responses from our sponsorship, but there are also many intangible benefits that can’t be quantified. We’re fans of NASCAR and the Truck Series, and we understand the ongoing value of media exposure. We look forward to being part of the 2024 season.”

Join us in cheering for Tanner Gray and the TRICON Garage team at Daytona. We’re excited to bring our high-quality whiskey and whiskey cocktails to NASCAR fans nationwide.